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Our– Privacy Policy

Recoded Motorsports – Privacy Policy
Last updated: June 13, 2024

1. Introduction

1.1 Purpose of this Privacy Policy

This Privacy Policy explains how Recoded Motorsports LLC (“Recoded Motorsports,” “we,” “us,” or “our”) collects, uses, discloses, and protects personal information of individuals (“User,” “you,” or “your”) who:

  • Visit our website: gorcd.co including all subdomains; and/or
  • Interact with us at events or through other in-person or scheduled engagements.

This Policy is designed to ensure transparency, protect user rights, and promote compliance with applicable United States privacy laws and best practices.

1.2 Data Controller

Recoded Motorsports LLC, a limited liability company organized under the laws of the State of South Dakota, is the data controller of the personal information processed under this Privacy Policy.

Registered Agent and Principal Address:
Recoded Motorsports LLC
c/o Northwest Registered Agent LLC
25 FIRST AVENUE SW STE A
WATERTOWN, SD 57201

1.3 Effective Date

This Privacy Policy is effective as of June 13, 2024, and may be updated from time to time as described below.

1.4 Scope of this Policy

This Privacy Policy applies to all personal information collected:

  • Through gorcd.co and
  • Through our interactions with you at events and other in-person or scheduled engagements.

If a specific event or program includes additional or supplemental privacy notices, those will be provided at the time of collection and apply in addition to this Policy.

1.5 Contact Information

If you have questions or concerns about this Privacy Policy or our data practices, please contact:

Email: ask@gorcd.co

(If you previously received other contact emails such as “ask@gocdco,” please use the email above for privacy-related inquiries.)

1.6 Amendments to this Policy

We may update this Privacy Policy from time to time. When we do:

  • We will post the updated Policy on our website; and
  • If you have provided your email address, we may also notify you directly (for example, by email or a prominent notice on the site).

The “Last updated” date at the top of this Policy will reflect the date of the latest revision. Your continued use of the website or continued engagement with us after changes become effective constitutes your acceptance of the updated Policy.

2. Definitions

For clarity and consistency, the following terms have the meanings set out below:

  • “Recoded Motorsports”: Recoded Motorsports LLC, its affiliates, officers, employees, agents, and representatives, as well as its registered agent, Northwest Registered Agent LLC.

  • “User,” “you,” or “your”: Any individual or entity who accesses, browses, interacts with, or submits information through gorcd.co or participates in Recoded Motorsports events or scheduled engagements.

  • “Website”: The online platform located at gorcd.co, including all subdomains, content, and services provided thereon.

  • “Personal Data” or “Personal Information”: Any information that identifies, relates to, describes, or can reasonably be linked, directly or indirectly, to a particular User. This includes, but is not limited to:

    • Names
    • Email addresses
    • Company names
    • Company contact information (such as phone numbers and addresses)
    • IP addresses
    • Information collected through cookies or other tracking technologies.

  • “Cookies”: Small data files placed on a User’s device by the Website or third-party services, used to collect information about the User’s browsing activities and preferences.

  • “Third-Party Services”: External platforms or service providers integrated with the Website (such as Squarespace and Google Analytics) that may collect, process, or store Personal Data on our behalf.

  • “Data Processing”: Any operation or set of operations performed on Personal Data, whether or not by automated means, including collection, recording, organization, storage, alteration, retrieval, use, disclosure, erasure, or destruction.

  • “Consent”: A User’s freely given, specific, informed, and unambiguous indication of agreement to the processing of their Personal Data.

  • “Legal Obligations”: Requirements imposed by applicable laws, regulations, court orders, or governmental authorities that may necessitate the disclosure or retention of Personal Data.

  • “Data Retention Period”: The length of time Personal Data is stored by Recoded Motorsports. Unless otherwise specified, we retain Personal Data for thirty-six (36) months from the date of collection.

  • “Effective Date”: The date on which this Agreement or Policy becomes enforceable, as specified above or as updated from time to time.

  • “Policy Update Notification”: The method by which Recoded Motorsports informs Users of changes or amendments to this Policy, which may include email notifications and/or prominent postings on the Website.

  • “Children”: Individuals under the age of thirteen (13) years, consistent with the Children’s Online Privacy Protection Act (COPPA).

  • “Data Subject Rights”: The rights of Users to access, correct, or request deletion of their Personal Data, as described in this Policy and under applicable law.

  • “United States” or “U.S.”: The United States of America. For purposes of this Policy, all Personal Data is processed and stored within U.S. jurisdiction, unless otherwise stated.

3. Information We Collect

3.1 Overview

Recoded Motorsports is committed to transparency regarding the Personal Data we collect and how we use it. We collect information:

  • That you provide directly to us;
  • That is automatically collected through the Website, and
  • That is collected in person at events or other engagements.

We apply the principles of data minimization and only collect personal information that is reasonably necessary for the purposes described in this Policy.

3.2 Information You Provide Directly

3.2.1 Types of Information

When you interact with our Website or participate in our events, you may voluntarily provide information such as:

  • Your name
  • Your email address
  • Your company name
  • Your company contact information (such as phone number and address)
3.2.2 Purpose of Use

We use this information to:

  • Respond to your inquiries and communications
  • Provide information about our services
  • Manage our relationship with you (including newsletters or updates, where applicable)
  • Fulfill other business purposes as described in the “How We Use Your Information” section
3.2.3 Legal Basis

Where applicable, the legal basis for processing this information includes:

  • Our legitimate interests in conducting business, communicating with potential and existing clients, and improving our services; and
  • Your consent for certain types of communications (for example, targeted marketing emails where required by law).

3.3 Information Collected Through Our Website

3.3.1 Automatically Collected Information

When you visit gorcd.co, we may automatically collect certain technical and usage information, including:

  • IP address
  • Browser type and version
  • Operating system
  • Internet service provider (ISP)
  • Referrer URLs (the pages you came from)
  • Date and time of your visit
  • Pages you viewed and how you navigated the site
3.3.2 Cookies and Tracking Technologies

Our Website uses cookies and similar tracking technologies, including those provided by WordPress and Google Analytics, to collect information about your browsing behavior and website usage.

These technologies may be used to:

  • Remember your preferences
  • Analyze traffic and usage patterns
  • Improve our content and services

You can typically manage your cookie preferences through your browser settings and, where available, through any on-site cookie preference tools. For more information, please review:

  • Our “Cookies” section (if provided separately on the site)
  • Squarespace’s policies and tools
  • Google Analytics settings and opt-out tools
3.3.3 Purpose of Use

We use this automatically collected information to:

  • Analyze website traffic and performance
  • Improve the functionality and user experience of our Website
  • Personalize and tailor content to User interests
  • Maintain the security and integrity of our systems
3.3.4 Legal Basis

The legal basis for processing this information typically includes:

  • Our legitimate interests in understanding how our Website is used, improving its performance, and ensuring security; and
  • Your consent, where required by law (for example, for certain non-essential cookies, based on your cookie preferences).

3.4 Information Collected at Events

3.4.1 Types of Information

At in-person events and other engagements, we may collect:

  • Your name
  • Company affiliation and role/title
  • Contact information (e.g., email, phone)

This data is typically collected manually (for example, via sign-in sheets, forms, or business cards).

3.4.2 Purpose of Use

We use this information to:

  • Register and manage event attendance
  • Communicate with you about the event (before, during, and after)
  • Follow up regarding our services or related offerings, where appropriate
3.4.3 Legal Basis

The legal basis for processing event-related information is primarily our legitimate interest in organizing and managing events, as well as growing and maintaining business relationships.

3.5 Data Minimization

We do not knowingly collect more Personal Data than is necessary for the purposes described in this Policy. We also do not knowingly collect “sensitive” personal information (such as financial account numbers, government IDs, or health information) unless it is explicitly requested and provided for a clear purpose, in which case it will be handled with heightened safeguards.

3.6 Third-Party Services

We use third-party service providers to support the operation of our Website and our business. These include, but are not limited to:

  • WordPress (website hosting and related services)
  • Google Analytics (website analytics and performance tracking)

These providers may process Personal Data on our behalf and maintain their own privacy policies and data-handling practices, which we encourage you to review:

Google Analytics may use anonymized or aggregated data for analytics purposes, which may also be shared with Google to improve their products and services.

3.7 Consent

By using gorcd.co, recodedmotorsports.com or any other of urls, interacting with our online services, and/or attending our events, you acknowledge and, where required, consent to the collection and use of your Personal Data as described in this Privacy Policy.

Where we rely on consent (for example, for certain marketing communications or cookie-based tracking), you have the right to withdraw your consent at any time by following the unsubscribe instructions in our communications or adjusting your browser or cookie settings, as applicable.

4. How We Use Your Information

4.1 Overview

We collect and process Personal Data for a variety of business and operational purposes, always striving to handle your information responsibly and in line with applicable law.

4.2 Types of Information Processed

We may process the following categories of Personal Data:

  • Name
  • Email address
  • Company name
  • Business contact information (including phone numbers, titles, and addresses)
  • IP address (automatically collected)
  • Cookie and usage data (as collected via Squarespace, Google Analytics, and other tracking technologies)

4.3 Purposes of Data Processing

We use your Personal Data for purposes including:

a. Responding to inquiries

  • Answering questions and responding to requests you submit through the Website or at events.

b. Relationship and communications management

  • Managing your relationship with Recoded Motorsports, including sending newsletters, updates, and other communications about our services, where permitted.

c. Service delivery

  • Providing information and services related to our business and offerings.

d. Website improvement and analytics

  • Using analytics and usage data to understand how our Website is used, improve performance, and enhance the user experience.

e. Business operations and marketing

  • Refining our marketing strategies and outreach using aggregated, de-identified, or non-identifiable information (e.g., demographic or traffic analysis) that does not reveal your individual identity.

4.4 Legal Basis for Processing

Depending on the context, our legal grounds for processing your Personal Data may include:

  • Legitimate interests: Including operating and improving our business, managing client relationships, and safeguarding our systems.
  • Consent: For certain marketing communications, cookies, or processing activities that go beyond what is strictly necessary, we may ask for your explicit consent.
  • Legal obligations: Where processing is necessary to comply with a legal requirement (for example, recordkeeping or responding to lawful requests from authorities).

Where required by law, we will seek your explicit consent before processing your data for certain purposes.

5. Data Sharing

5.1 Third-Party Providers

We may share your Personal Data with the following categories of third parties:

a. Google Analytics

  • Used to track and analyze Website usage and user behavior. This helps us understand traffic, improve site functionality, and optimize our content.
  • Google Analytics operates under its own privacy terms, which you can review at:
    https://policies.google.com/privacy

b. Other Third Parties (limited use)

  • We may share Personal Data with other third parties:
    • With your consent;
    • As necessary to fulfill the services you have requested, or
    • As required by law (for example, to comply with a subpoena, court order, or other legal process).

5.2 Data Security and Confidentiality

All third parties that process Personal Data on our behalf are expected to do so